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Shape Your Future Partners With OU And OSU Athletics to Provide Free Healthy Gameday Perks

TSET program launches hydration stations and in-stadium quiz contest this fall

OKLAHOMA CITY (September 2, 2021) ­— This college football season, three Oklahoma organizations are partnering to encourage Oklahomans to drink more water and live healthier lives. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), has joined Oklahoma State University Athletics and University of Oklahoma Athletics to provide free water bottles and water filling stations at home football games. Shape Your Future will also launch a new quiz contest, which promotes healthy living. Quiz participants are entered in a giveaway for free OU or OSU tickets and prizes. 

Through this unique partnership, Shape Your Future will help OSU and OU Athletics create healthy opportunities on game days. Water bottles and water filling stations will be available at Boone Pickens Stadium in Stillwater and Gaylord Family Oklahoma Memorial Stadium in Norman.

"With so many drink choices available, we want to make it easy for fans to choose water. Water is the best choice for hydration, and we are excited to partner with the state's top universities to make the healthy choice the easy choice.” said Julie Bisbee, TSET executive director. "Oklahoma adults and children choose sugar-sweetened beverages at a higher rate than other states, and those empty calories can add up. Partnering with OU and OSU to support water filling stations and create additional healthy options is a win-win."

Children who consume higher amounts of sugary drinks have a much greater chance of being overweight or obese compared to those who consume fewer sugary drinks. Shape Your Future offers a variety of tips and tools to help Oklahomans make the healthy choice the easy choice. Learn how you can make small changes add up — by swapping sugary drinks for water, eating better with healthy recipes or finding physical activity ideas at ShapeYourFutureOK.com

“Hydration is something we preach to our student-athletes every day,” said OU Senior Associate Athletics Director Kenny Mossman. “This opportunity with Shape Your Future allows us to remind our fans of the importance of drinking water.”

“Water consumption is an essential part of a healthy diet,” said Todd Misener, PhD, CHES, Chief Wellness Officer for Oklahoma State University. “Thanks to our partnership with TSET’s Shape Your Future program, we will enable greater consumption of water at our sporting events and across our state as we cheer on our Cowboys and promote a healthier future.”

The partnership between Shape Your Future and university athletics departments was secured by Learfield IMG College, multimedia rights-holder for both schools. Cowboy Sports Properties in Stillwater, OK, and Sooner Sports Properties in Norman, OK, are collaborating on the TSET sponsorship on behalf of OSU and OU. 

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Shape Your Future is a community health education intervention that encourages Oklahomans to eat better, move more and be tobacco free. SYF strives to educate parents, teachers, caregivers and all Oklahomans on how to make the healthy choice the easy choice. Find us online at ShapeYourFutureOK.com

The Oklahoma Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research, and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, visit TSET.ok.gov.  

TSET – Better Lives Through Better Health