TSET: Creating a State of Health in Oklahoma

Established by voters, the Oklahoma Tobacco Settlement Endowment Trust (TSET) is a state grantmaking trust devoted to preventing cancer and cardiovascular disease, Oklahoma's leading causes of death. By awarding grants to schools, communities, state agencies and partner organizations, TSET works to improve the health of Oklahoma's citizens. It also funds research and emerging opportunities in the public and private sectors. TSET initiatives are addressing Oklahoma's most pressing public health issues — and creating healthier places for all Oklahomans to live, work, learn and play.

Recently, an independent study was conducted to determine TSET’s impact on the health of Oklahomans. Researchers concluded that, because of TSET’s investments in grants and programs, Oklahoma’s smoking rate has dropped 10x faster than similar states. To learn more about the study and its results, click here.

Latest News and Updates

Oklahoma Tobacco Helpline Launches New Media Campaign
Oct. 18, 2021
The Oklahoma Tobacco Helpline, a program of the Tobacco Settlement Endowment Trust (TSET), recently launched a new statewide media campaign highlighting the stories of Oklahomans who successfully quit tobacco using the Helpline. Read More

TSET’s Youth Action for Health Leadership Builds Partnerships with Oklahoma Schools and Organizations 
October 14, 2021
Youth Action for Health Leadership (YAHL), a new statewide youth-led initiative, is partnering with schools and organizations to train and equip teens with leadership skills to address real health issues in their communities, like preventing tobacco and vape use, improving nutrition and increasing physical activity. Read More

Beat the Sugar Monster this Halloween
October 12, 2021
The health impacts of sugar-filled Halloween treats don’t need to cause a scare. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), recommends physical activity and practicing moderation by swapping candy for fun and healthy treats. Read More

TSET Releases New Vape Prevention Messaging for Teens
October 4, 2021
More than 1 out of every 4 Oklahoma youth report using some form of tobacco or vape. On October 4, the Oklahoma Tobacco Settlement Endowment Trust (TSET) is launching two new ads aimed at reducing and preventing tobacco and vape use among Oklahoma youth. Read More

National Walk to School Day is October 6
September 28, 2021
Shape Your Future, a program of the Oklahoma Tobacco Settlement Endowment Trust (TSET), is encouraging students, families, communities and schools across Oklahoma to participate in Walk to School Day on October 6. Read More

Oklahoma Tobacco Helpline Encourages Oklahomans to Quit Tobacco on World Heart Day
September 24, 2021
This World Heart Day, September 29, the Oklahoma Tobacco Helpline, a program of Tobacco Settlement Endowment Trust (TSET), encourages Oklahomans to significantly reduce their risk of heart disease and stroke by quitting tobacco. After staying quit for one year, the risk is reduced by half. After 15 years without tobacco, the risk of heart disease is nearly the same as a non-tobacco user. Read More

Improving Your Child’s Health Begins with Awareness
September 8, 2021
In Oklahoma, 1 in 3 kids aged 10-17 are overweight or obese, and childhood obesity has continued to rise rapidly during the COVID-19 epidemic. This National Childhood Obesity Awareness Month, Shape Your Future and Swap Up, programs of the Tobacco Settlement Endowment Trust (TSET), are providing free resources to help Oklahoma kids and their families address issues related to obesity early and take back control of their health. Read More

Shape Your Future Partners With OU And OSU Athletics to Provide Free Healthy Gameday Perks
September 2, 2021
This college football season, three Oklahoma organizations are partnering to encourage Oklahomans to drink more water and live healthier lives. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), has joined Oklahoma State University Athletics and University of Oklahoma Athletics to provide free water bottles and water filling stations at home football games. Shape Your Future will also launch a new quiz contest, which promotes healthy living. Quiz participants are entered in a giveaway for free OU or OSU tickets and prizes. Read More

TSET Opens Healthy Incentive Grant Applications for Schools
Aug. 30, 2021
Oklahoma public school districts and school sites can soon apply for TSET Healthy Incentive Grants. The application period will open on Wednesday, September 1, 2021, and end at 4 p.m. on Friday, October 1, 2021.Read More

TSET Board of Directors Approve Resolutions Covering TSET Independence, Emerging Tobacco Products and Local Autonomy
Aug. 27, 2021
The Tobacco Settlement Endowment Trust (TSET) Board of Directors passed three resolutions Thursday affirming TSET’s mission and structure and calling for action on emerging nicotine products and tobacco control laws. The unanimous votes came at the Board’s regular meeting on August 26. Read More

TSET Welcomes New Board Member
August 25, 2021
State Superintendent of Public Instruction Joy Hofmeister has appointed Tulsa pediatrician Dr. Runako Whittaker to the Tobacco Settlement Endowment Trust (TSET) Board of Directors.  Read More

Prepare Your Family for a Healthy Back to School 
August 11, 2021
Across Oklahoma, children are gearing up to go back to school. This year, parents and teachers can prepare for a smooth transition out of summer by loading up on back-to-school resources. Shape Your Future (SYF), a program of the Tobacco Settlement Endowment Trust (TSET), offers Oklahomans a large library of resources to ensure every transition back into the school year can be stress-free and healthy. Read More

TSET Announces New Application Periods for Healthy Incentive Grants
July 26, 2021
The Tobacco Settlement Endowment Trust (TSET) is inviting schools and communities to partner in efforts to support healthy living through a grant program. TSET has released new grant deadlines for their Healthy Incentive Grants, available to schools and communities across the state who meet application criteria. TSET Healthy Incentive Grants are designed to encourage the adoption of policies that promote tobacco-free environments, good nutrition, active lifestyles and employee wellness. Read More

Oklahomans Can Quit Tobacco this World Lung Cancer Day with Free Assistance from The Oklahoma Tobacco Helpline
July 23, 2021
This World Lung Cancer Day, August 1, the Oklahoma Tobacco Helpline is urging Oklahomans to quit tobacco using its FREE resources and highlighting the importance of lung cancer screening for early detection. The Centers for Disease Control and Prevention reports that cigarette smoking is the number one risk factor for lung cancer and is associated with 80% to 90% of lung cancer deaths. Exposure to secondhand smoke can also cause lung cancer. Read More

Move More at a State Park With a Chance to Win a Free Stay 
July 13, 2021
Two Oklahoma organizations are partnering to encourage Oklahomans to move outdoors in honor of Parks and Recreation and Picnic Month by offering a FREE two-night stay at an Oklahoma State Park. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), has joined with the Oklahoma Tourism and Recreation Department to inspire Oklahoma families to get their daily physical activity at Oklahoma State Parks this month. Read More

TSET Research Investment Yields $450 Million in Additional Funding
June 17, 2021
In addition to funding innovative science that will save lives in Oklahoma and across the world, research investment by the Tobacco Settlement Endowment Trust (TSET) has brought more than $450 million in additional research funding to the state over the last decade. Read More

Because of TSET, Oklahoma smoking rates have dropped 10x faster than similar states.

2019 Oklahoma Adult Smoking Rate

Funding 3 medical research centers in OklahomaObesity costs Oklahoma $1.72 billion in medical expenses