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TSET Better Health Podcast
Welcome to Better Health!
The TSET Better Health Podcast is your go-to source for everything related to tobacco, health, fitness and community. Join us each month as we cover topics like health care in rural communities, mental health and tobacco use, childhood obesity and prevention, farmers markets, our Healthy Living Program grants and grantees, and more. You can find us online anywhere you listen to podcasts. Please follow our Facebook page for updates.
Episode #21: Storytelling Saves Lives: The TSET Health Communication Team
November 30, 2021
Storytelling is a central tenet of impacting human behavior and generating real social change. That's why the TSET Health Communication (HC) team is an important part of executing the agency's mission. But creating messages that resonate is no easy task. Hear from three special guests about the logic, strategies, and execution of TSET's award-winning HC team: Renee Nolen Rosencrans of the Centers for Disease Control and Prevention’s Office of Smoking and Health shares her expertise on why health-focused messaging campaigns are critical to changing and understanding poor health behaviors; Sjonna Paulson, TSET HC Director, shares the history, evolution and strategies behind our work in HC; and Laura Beebe, an epidemiologist with the University of Oklahoma Health Sciences Center who works closely with TSET as an evaluator to ensure that our messages are effective, shares interesting results from some of our most impactful public health campaigns.
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