TSET: Creating a State of Health in Oklahoma

Established by voters, the Oklahoma Tobacco Settlement Endowment Trust (TSET) is a state grantmaking trust devoted to preventing cancer and cardiovascular disease, Oklahoma's leading causes of death. By awarding grants to schools, communities, state agencies and partner organizations, TSET works to improve the health of Oklahoma's citizens. It also funds research and emerging opportunities in the public and private sectors. TSET initiatives are addressing Oklahoma's most pressing public health issues — and creating healthier places for all Oklahomans to live, work, learn and play.

Recently, an independent study was conducted to determine TSET’s impact on the health of Oklahomans. Researchers concluded that, because of TSET’s investments in grants and programs, Oklahoma’s smoking rate has dropped 10x faster than similar states. To learn more about the study and its results, click here.

Latest News and Updates

TSET Awards Hunger Free Oklahoma $6.3 Million to Combat Food Insecurity
November 23, 2021
The Tobacco Settlement Endowment Trust (TSET) Board of Directors has approved the expansion of a program that provides incentives to increase the purchase of fruits and vegetables. The TSET Board of Directors approved funding to Hunger Free Oklahoma’s Double Up Oklahoma (DUO) program with a $6.3 million grant over three years. Read More

TSET Board Committee reviews LOFT report 
November 19, 2021
The Tobacco Settlement Endowment Trust (TSET) Board of Directors heard an update from a committee reviewing a report on TSET by the Legislative Office of Fiscal Transparency (LOFT). 
Read More

TSET Board Awards Schools Incentive Grants and Announces New Funding Opportunity
November 18, 2021
The Tobacco Settlement Endowment Trust (TSET) Board of Directors awarded $61,500 to school sites and school districts across Oklahoma through the TSET Healthy Incentive Grants Program at Thursday’s board meeting. Read More

The Great American Smokeout: Quit Tobacco For a Day or a Lifetime
November 10, 2021
Smokers across Oklahoma and the U.S. are encouraged to make a plan to quit tobacco for just 24 hours – or a lifetime – during the Great American Smokeout on November 18. Since 1970, the American Cancer Society event has raised awareness about tobacco cessation and encouraged tobacco users to start their quit journey. Read More

TSET Releases New Obesity Prevention Messaging for Teens
November 8, 2021
Swap Up is launching two new health education messages aimed at preventing childhood obesity. The campaign is a program of the Tobacco Settlement Endowment Trust (TSET) Healthy Youth Initiative. Read More

Prevent Diabetes from Managing You
November 4, 2021
November is National Diabetes Awareness month. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), is providing Oklahomans with tools and tips to combat diabetes, a leading cause of death in the United States. Read More

TSET Healthy Incentive Grants Open Soon to Oklahoma Communities
October 22, 2021
Eligible cities and towns are invited to apply for TSET Healthy Incentive Grants starting Nov. 1, 2021. The application period will close at 4 p.m. on Friday, Dec. 3, 2021. Read More

Don’t Let Kids Be Tricked by Tobacco
October 20, 2021
This Halloween, the Tobacco Settlement Endowment Trust (TSET) is reminding parents, teachers, health care providers and community leaders about the dangers of flavored tobacco and vaping products disguised to mimic candy and other treats. Read More

Oklahoma Tobacco Helpline Launches New Media Campaign
October 18, 2021
The Oklahoma Tobacco Helpline, a program of the Tobacco Settlement Endowment Trust (TSET), recently launched a new statewide media campaign highlighting the stories of Oklahomans who successfully quit tobacco using the Helpline. Read More

TSET’s Youth Action for Health Leadership Builds Partnerships with Oklahoma Schools and Organizations 
October 14, 2021
Youth Action for Health Leadership (YAHL), a new statewide youth-led initiative, is partnering with schools and organizations to train and equip teens with leadership skills to address real health issues in their communities, like preventing tobacco and vape use, improving nutrition and increasing physical activity. Read More

Beat the Sugar Monster this Halloween
October 12, 2021
The health impacts of sugar-filled Halloween treats don’t need to cause a scare. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), recommends physical activity and practicing moderation by swapping candy for fun and healthy treats. Read More

TSET Releases New Vape Prevention Messaging for Teens
October 4, 2021
More than 1 out of every 4 Oklahoma youth report using some form of tobacco or vape. On October 4, the Oklahoma Tobacco Settlement Endowment Trust (TSET) is launching two new ads aimed at reducing and preventing tobacco and vape use among Oklahoma youth. Read More

National Walk to School Day is October 6
September 28, 2021
Shape Your Future, a program of the Oklahoma Tobacco Settlement Endowment Trust (TSET), is encouraging students, families, communities and schools across Oklahoma to participate in Walk to School Day on October 6. Read More

Oklahoma Tobacco Helpline Encourages Oklahomans to Quit Tobacco on World Heart Day
September 24, 2021
This World Heart Day, September 29, the Oklahoma Tobacco Helpline, a program of Tobacco Settlement Endowment Trust (TSET), encourages Oklahomans to significantly reduce their risk of heart disease and stroke by quitting tobacco. After staying quit for one year, the risk is reduced by half. After 15 years without tobacco, the risk of heart disease is nearly the same as a non-tobacco user. Read More

Improving Your Child’s Health Begins with Awareness
September 8, 2021
In Oklahoma, 1 in 3 kids aged 10-17 are overweight or obese, and childhood obesity has continued to rise rapidly during the COVID-19 epidemic. This National Childhood Obesity Awareness Month, Shape Your Future and Swap Up, programs of the Tobacco Settlement Endowment Trust (TSET), are providing free resources to help Oklahoma kids and their families address issues related to obesity early and take back control of their health. Read More

Shape Your Future Partners With OU And OSU Athletics to Provide Free Healthy Gameday Perks
September 2, 2021
This college football season, three Oklahoma organizations are partnering to encourage Oklahomans to drink more water and live healthier lives. Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), has joined Oklahoma State University Athletics and University of Oklahoma Athletics to provide free water bottles and water filling stations at home football games. Shape Your Future will also launch a new quiz contest, which promotes healthy living. Quiz participants are entered in a giveaway for free OU or OSU tickets and prizes. Read More

TSET Opens Healthy Incentive Grant Applications for Schools
Aug. 30, 2021
Oklahoma public school districts and school sites can soon apply for TSET Healthy Incentive Grants. The application period will open on Wednesday, September 1, 2021, and end at 4 p.m. on Friday, October 1, 2021.Read More

TSET Board of Directors Approve Resolutions Covering TSET Independence, Emerging Tobacco Products and Local Autonomy
Aug. 27, 2021
The Tobacco Settlement Endowment Trust (TSET) Board of Directors passed three resolutions Thursday affirming TSET’s mission and structure and calling for action on emerging nicotine products and tobacco control laws. The unanimous votes came at the Board’s regular meeting on August 26. Read More

TSET Welcomes New Board Member
August 25, 2021
State Superintendent of Public Instruction Joy Hofmeister has appointed Tulsa pediatrician Dr. Runako Whittaker to the Tobacco Settlement Endowment Trust (TSET) Board of Directors.  Read More

Prepare Your Family for a Healthy Back to School 
August 11, 2021
Across Oklahoma, children are gearing up to go back to school. This year, parents and teachers can prepare for a smooth transition out of summer by loading up on back-to-school resources. Shape Your Future (SYF), a program of the Tobacco Settlement Endowment Trust (TSET), offers Oklahomans a large library of resources to ensure every transition back into the school year can be stress-free and healthy. Read More

Because of TSET, Oklahoma smoking rates have dropped 10x faster than similar states.

2019 Oklahoma Adult Smoking Rate

Funding 3 medical research centers in OklahomaObesity costs Oklahoma $1.72 billion in medical expenses